There are countless ways to stylistically complete an academic essay. Here are some examples of how students have successfully done so, while maintaining proper academic structure.
A proper introduction should:
- Introduce main arguments
- Have an attention grabbing first sentence
- Provide concise information about broader significance of topic
- Lead in to the body of the essay
Here are three examples of introduction paragraphs. They have been re-written several times to illustrate the difference between excellent, good and poor answers. For a close reading of the examples, click the images below.
Example 1Example 2Example 3
The body of your essay should:
- Address one idea per paragraph
- Support arguments with scholarly references or evidence
- Contextualise any case studies or examples
- Use correct punctuation and proofread your work
- Keep writing impersonal (do not use 'I', 'we', 'me')
- Be concise and simple
- Be confident ("The evidence suggests..." rather than "this could be because...")
- Connect paragraphs so they flow and are logical
- Introduce primary and secondary sources appropriately
- Avoid using too many quotations or using quotes that are too long
- Do not use contractions (you’re, they’d)
- Do not use emotive language ("the horrific and extremely sad scene is evidence of...")
This example illustrates how to keep an essay succinct and focused, by taking the time to define the topic:
Defining a topic
Lastly, this paragraph illustrates how to engage with opposing arguments and refute them:
ConclusionA proper conclusion should:
- Sum up arguments
- Provide relevance to overall topic and unit themes
- Not introduce new ideas
Example 1 Example 2
Guidelines for Writing a Case Study Analysis
A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. To see an annotated sample of a Case Study Analysis, click here.
Preparing the Case
Before you begin writing, follow these guidelines to help you prepare and understand the case study:
- Read and examine the case thoroughly
- Take notes, highlight relevant facts, underline key problems.
- Focus your analysis
- Identify two to five key problems
- Why do they exist?
- How do they impact the organization?
- Who is responsible for them?
- Uncover possible solutions
- Review course readings, discussions, outside research, your experience.
- Select the best solution
- Consider strong supporting evidence, pros, and cons: is this solution realistic?
Drafting the Case
Once you have gathered the necessary information, a draft of your analysis should include these sections:
- Identify the key problems and issues in the case study.
- Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences.
- Set the scene: background information, relevant facts, and the most important issues.
- Demonstrate that you have researched the problems in this case study.
- Outline possible alternatives (not necessarily all of them)
- Explain why alternatives were rejected
- Why are alternatives not possible at this time?
- Proposed Solution
- Provide one specific and realistic solution
- Explain why this solution was chosen
- Support this solution with solid evidence
- Concepts from class (text readings, discussions, lectures)
- Outside research
- Personal experience (anecdotes)
- Determine and discuss specific strategies for accomplishing the proposed solution.
- If applicable, recommend further action to resolve some of the issues
- What should be done and who should do it?
Finalizing the Case
After you have composed the first draft of your case study analysis, read through it to check for any gaps or inconsistencies in content or structure: Is your thesis statement clear and direct? Have you provided solid evidence? Is any component from the analysis missing?
When you make the necessary revisions, proofread and edit your analysis before submitting the final draft. (Refer to Proofreading and Editing Strategies to guide you at this stage).